Fitcy Health is a mental health platform in GCC with a mission to help people lead healthy and productive lives by making it easy and affordable to get high quality, & reliable online care.
The Challenge
The Result
When Fitcy Health transitioned from a broad wellness offering to a focused mental health platform, I joined as Head of Marketing to lead this pivotal shift. The challenge was to build credibility in the mental health space and drive sustainable growth. By leveraging data-driven insights, we optimized creative strategies and performance funnels—refining ad channels, enhancing the website journey, and understanding our ideal customer. This focus on precision targeting and a healthy CAC-to-LTV ratio enabled Fitcy Health to scale from 8 to 150 customers within 3 months (MRR of $50k) before emerging as a trusted leader in mental health across the GCC.
The Result
How I Did It?
Fix what's broken
I typically dive deep into the business machine and fine tune the cog that's not performing at optimal levels.
Get on the growth trajectory
I listen to your ideal vision - align it with what's best for the business and together we embark on a journey to sustained growth!
The balancing act
Getting to the top is a hustle - staying there is the real challenge. I balance aggressive growth and sustainable strategy to keep us winning.